Schmidt reveals its sales have jumped by 33 percent as homeowners celebrate the end of lockdown.
According to the kitchen franchise, demand in the first three months of the year was a third higher than during the same period in 2020. And while you might put this increase down to a slump in sales at the start of last year, the effects of the pandemic were yet to reach Schmidt at the time.
The franchise’s UK Business Development Manager, Jean-Michel Peragine, explained,
“The first three months of 2020 were hardly affected by Covid because the pandemic hadn’t yet taken hold. So, it’s huge congratulations to our partners, the franchisees, who did so well, despite their showrooms being closed for months.”
During the pandemic, Schmidt was able to keep customers interested by building up its website. But, of course, as Jean-Michel says,
“There’s no substitute for feeling the materials, experiencing the quality and seeing our products for real. And after almost four months of closure, everyone was truly impatient to reopen their showrooms.”
In anticipation of a sales boom when lockdown restrictions eased, the Schmidt team had kept its factories open with increased production capacity. Now, it’s hoping to generate its highest ever sales figures in 2021 and is encouraging dealers to place orders as quickly as possible so they don’t miss out.
Franchisees are also looking forward to the launch of Schmidt’s brand-new television advert campaign. It’s due to air in regions with showrooms from the 26th April and, reflecting the current climate, focusses on people, while its products play a ‘supporting role’.
Jean-Michel revealed,
“It’s intimate and shows people using our products in their everyday lives. We’ve all been spending more time at home, so it’s about people and what they need, not just what we want to sell. We aren’t pushing the products; they’re just there in the story.”
Alice Tuffery, Point Franchise ©
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