Radfield Home Care franchise doubling targets after only 9 months

Radfield Home Care franchise
Radfield Home Care Your Partners in Elderly Care

Radfield Home Care is a family-owned healthcare company providing premier home care services in the UK

Published on

Home care franchise, Radfield Home Care, announces rapid success.

After just nine months of trading, franchisees from one of the UK’s top 100 franchises, Radfield Home Care are already outperforming their business plan.

Essex-based Radfield Home Care Havering only began trading in July last year and has already seen a peak of almost 500 hours of care delivered in a single week - over double their targets. As a result, franchisees and cousins, Jennie Bardrick and Lisa Cable are now making significant profit each month, allowing them to reinvest in their team and recently expand into a second territory in neighbouring Brentwood.

“The last nine months have been an incredible learning curve - it was a fantastic milestone to even deliver 100 hours of care per week but to have got to a peak of 500 hours in early 2018 was just unbelievable”, Jennie explains.

“Winning the Judges Award at the Thames Gateway Business Awards in 2017 was a fantastic platform for us, and subsequently winning Havering’s New Business of the Year Award earlier this year has given us some great visibility and brand awareness in the community.

“Most of all though, it’s our clients and carers and what they say about us that has supported our growth - word of mouth is extremely powerful. Their support and recommendations have been overwhelming and it’s heartwarming to read our client reviews. We truly believe in focusing on our people and we will continue to value our carers for the fantastic work they do and the high quality of care that they deliver to our clients.”

Radfield’s franchisor, Dr Hannah MacKechnie is delighted by Lisa and Jennie’s success, but puts it firmly down to their care-centred attitude: “Since we first met Jennie and Lisa at the franchise exhibition last February we could tell they wanted to enter the industry for inspiring reasons. Now, 12 months on from when we first met, their attitude is testament to their success.

“They are so committed to ensuring their clients are at the centre of everything they do, and this attitude has left them with an amazing reputation in their local area that has led to numerous word-of-mouth referrals. They both naturally align with all of Radfield’s values; highlighting not only the importance of a strong ethos in this sector, but also the potential of the Radfield Home Care model.”

Their values and ethos, like so many of Radfield’s franchises, stem back to their own personal experiences of care services and older people: “We are from a very close family and our nan, ‘Nanny Fish’ was a key part of that. She had Dementia yet we saw the wonderful and happy life she led when she was fortunate enough to live with my uncle. Ultimately this is what we want to give to others in the community of Havering where we have both grown up”, Jennie explains.

“We both come from corporate backgrounds - Lisa from asset management and me from strategy consulting, and we simply wanted to do something where we could give back. “We did plenty of research into both franchising and home care, which showed the huge opportunity in the market, and although there is lots of competition we have been determined to bring a fresh perspective to the industry. We were inspired by Radfield’s franchisors, Hannah and Alex’s values, in particular their family values, and it’s been an incredible journey building our own Radfield family in Essex.”

With a decline in local authority provided home care services and funding, Radfield Home Care specialises in elderly care within the private marketplace, meeting the demands of the ageing population turning to the private market to meet their care needs.

After 26 years operating a residential care home, fully qualified and experienced GP, Dr Hannah MacKechnie and her brother Alex Green launched Radfield’s home care services in 2008 and operated four company owned offices over the following eight years - developing one of the most tried and tested franchise business models in the home care sector.

Other recent news
Did you enjoy this article? Please rate this article
Be the first to rate this article
These franchises may interest you
Flash Global franchise

Flash Global

Flash Global provides premium freight services to across diverse markets.

Read more ›
Minimum investment
£39,000
Business & B2B Services
Request
information
NLP4Kids franchise

NLP4Kids

NLP4Kids is a leader in combining Neuro-Linguistic Programming (NLP). They focus on methods for children. Based in the UK, they aim to improve [...]

Read more ›
Minimum investment
£10,000
Personal & Home Care Services
Request
information
Choice Home Tutoring franchise

Choice Home Tutoring

Choice Home Tutoring provide exceptional private one-to-one tuition to students of all ages, predominantly in their own homes

Read more ›
Minimum investment
£10,000
Personal & Home Care Services
Request
information
Agency Express franchise

Agency Express

Agency Express is the UK’s largest provider of professional estate agency board services.

Read more ›
Minimum investment
£12,500
Van Based
Request
information
JUST PIZZA & PASTA franchise

JUST PIZZA & PASTA

Just Pizza & Pasta is one of the UK’s most dynamic and upcoming restaurant franchises designed for those who dream of more from their careers. [...]

Read more ›
Minimum investment
£15,000
Restaurant, Coffee Shop & Pub
Request
information
These articles may interest you

What awaits you at Franchise Expo Paris 2024

Decades of Evolution: Franchise Expo Paris Reflecting Market [...]


FRANCHISING EVENTS

Celebrating the best of the best in British franchising

The Elite Franchise Top 100 (EF100) is thrilled to announce the latest [...]


FRANCHISING EVENTS

The Future is Halal: Emerging Franchise Opportunities in the UK Halal Market

Embracing a Growing Market  In a world that’s becoming [...]


TOP FRANCHISES

8 Steps for Opening a Car Repair Garage

Transport is part of our daily lives. We drive to work, take the [...]


STARTING A FRANCHISE

Mastering How to Finance a Franchise with No Money

Franchising is often a more affordable way of becoming an [...]


FINANCING A FRANCHISE

0 Comments

Post a comment

Characters remaining: 250