PANDORA, the leading international jewellery manufacturer and retailer expands strategic corporate alliance with Disney to cover additional markets in Europe, the Middle East and Africa. PANDORA’s Disney inspired jewellery will be available to customers in nearly all of the group’s global markets from October 2017. The Disney’s characters-inspired collection of hand finished sterling silver and two-tone charms and bracelets, including Mickey, Minnie Mouse and Disney Princesses will be part of the 30 new novelty pieces to the existing assortment.
The President of PANDORA EMA region, David Allen, says: ”For some time now, we have received requests from our customers across the EMEA region for products from the Disney collection and I am delighted that we are now able to bring them to our stores in the region. We believe that this wonderful collection will fit very well as the reception by our consumers of the Disney collection in North America and Asia Pacific has been very positive.”
The new Disney collection will be available at PANDORA concept stores and e-stores and department stores. PANDORA’s Disney charm bracelet will be the Official Charm Bracelet of Disneyland Paris in France.
The Senior Vice President of Disney Corporate Alliance and Operating Participants, Tiffany Rende, says: "We're looking forward to the opportunities ahead through our alliance with PANDORA," and adds: "In addition to debuting a new line of PANDORA jewellery at retail that we know will be a fan favourite, we are collaborating on other product lines and guest experiences at Disneyland Paris." PANDORA initially teamed up with Disney in 2014 and the alliance was then extended in 2015 where the jewellery manufacturer and retailer created and sold their Disney-themed collection to Walt Disney World and Disneyland Resorts and PANDORA stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean.
The Editorial Team, Point Franchise ©
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