Ovenclean has bucked tough trading conditions by enjoying its most successful July ever.
Many companies have found the last few months exceptionally hard, but the oven cleaning franchise has capitalised on increased demand after the nationwide lockdown to achieve some incredible results.
Customer leads were up by an incredible 25 percent compared to the same time last year, making last month the most successful July in the franchise’s 26 year history. Website visits also jumped by an astounding 59 percent year on year, with many customers taking advantage of its handy blog posts that explained how to keep their homes spick and span during lockdown.
Ovenclean’s Managing Director, Tim Harris, revealed:
“The pandemic and resulting lockdown measures not only caused everyone to become extraordinarily conscious about cleanliness, but with no option for going out to eat, it also meant more people than ever were cooking and baking at home, resulting in lots of dirty ovens!”
Tim also discussed how the franchise’s increased marketing efforts meant that its name stayed at the front of customers’ minds throughout the period when it couldn’t trade.
“Our TV exposure on Channel 4 really helped get the brand name out to our customers, and by sharing cleaning advice and recipes via our blog, our website became a hub of activity, which has led to these record figures for our online marketing. And though, while some homeowners do like the challenge of getting their oven clean themselves, many are time-poor and really value the professional deep-cleaning service our specialists are able to offer.”
He concluded by celebrating what a successful return Ovenclean’s network of franchisees have made.
“As soon as we were able to safely re-enter people’s homes, bookings for our services rocketed and in turn we are celebrating our most successful July ever – a real landmark achievement.”
If you’d like to join Ovenclean’s network of more than 100 franchisees, you can find out more about this exciting franchise opportunity on its client page above.
Sophie Cole, Point Franchise ©
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