The newest member of the Marla family, Kent franchisee Mike McBryde, is off to a great start.
Mike McBryde set up the Marla Kent franchise back in June 2018 and is the latest addition to the franchise network. His launch campaign was received incredibly well by the public, and it resulted in him receiving more than £60,000 of quotes.
And you can’t keep the smile off McBryde’s face, what with his business on track to generate a gross profit of around £27,000.
The launch of any business is very important and can greatly influence whether it succeeds or fails. Therefore, Marla has a strong support network for its franchisees, particularly during the set-up process.
So you have a clear understanding of what this involves, Marla has provided a handy overview of the four-stage launch campaign it offered McBryde, which lasted three months:
Stage 1: Local research
To start with, McBryde researched marketing opportunities in the local area. This included everything from local press to exhibition areas and sponsorship opportunities.
Stage 2: Campaign creation
Before he started his initial training with the interior decorating franchise, he met with the team at the head office to discuss the outcomes of his research. They worked together to conclude which opportunities would work well and provide the best return. This stage also involved the finalisation of the following:
- The design for a bespoke promotional postcard
- The design for his personal franchise web page
- The initial content for his Facebook and Google AdWords PPC campaigns
Stage 3: Franchise launch
The franchise team scheduled the advertising campaigns to launch at the start of Mike’s initial training. This way, when Mike completed his course, there was already a string of sales leads ready and waiting.
Stage 4: Monitoring and tweaking
All Marla Custom Blinds franchisees receive invaluable support from its Google AdWords partner, Bold Internet. This helped Mike optimise the effectiveness of his campaigns. The in-house support team also monitored his social media campaigns and Google Analytics to make sure they were proving valuable.
Marla Custom Blinds is a family owned and operated business that manufactures and fits a huge range of tailor-made blinds, awning and shutters. If you’ve been enticed by this professionally-managed launch marketing campaign, you can learn more about the opportunity on its company profile here.
Becky Martin, Point Franchise ©
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