Mobalpa gives its branding a facelift to celebrate 70 years of business.
Kitchen and bathroom design specialist Mobalpa is marking its 70th year in business with an exciting new branding campaign.
It’s given its website and online catalogues a makeover, introducing new, bright and exciting colour schemes and images of aspirational kitchens and bathrooms for customers to browse. The franchise has announced that it plans to emphasise the customisation options it offers to customers, including colour schemes, finishes and accessories, for a kitchen or bathroom that truly fits into their home.
It also spent time redesigning its customer journey to maximise all opportunities for creativity and customisation, out of which was born a new slogan to represent the ethos of the brand: “Unique, like you”. Each customer will be able to spend time browsing Mobalpa’s online catalogue, which is packed full of exciting ideas on how to make the most of each unique kitchen space. Once they’ve found some inspiration, they’ll then meet with one of the company’s expert designers to make their vision a reality.
The brand facelift comes as Mobalpa’s parent group, Groupe Fournier, has announced that it’s having a fantastic year. Mobalpa aims to capitalise on this by opening another 22 outlets in its home country of France and a further 10 new branches internationally, adding to the 350 franchise outlets it already has across the globe.
With 21 stores across the UK, Mobalpa has brought its expertise as one of Europe’s largest kitchen manufacturers to British customers who are looking for something that’s truly unique. With options to suit all budgets and living spaces, Mobalpa offers customers the chance to customise one of the most important rooms in the home. Thanks to its smart solutions like iPractic sliding doors and extended drawers, Mobalpa makes the most of the room you’ve already got and turns it into something incredible.
Sophie Cole, Point Franchise ©
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