Minuteman Press’s franchisees for Guelph, Ontario have explained how they were able to keep trading during the Covid-19 pandemic.
Jeff Wereley and Karen McArthur, whose printing franchise unit fit the criteria for being an essential business, were able to keep their doors open during the US lockdown. Jeff said,
“We were necessary to help other facilities with customised labels and hand sanitiser… Landscapers were ordering face masks and newly branded t-shirts for their crews. We had lots of envelope and booklet orders and we were busy printing labels and social distancing [signage] for other businesses as they opened up again.”
When the virus first started to spread and many businesses moved their operations online, Jeff and Karen also turned to digital solutions.
“Primarily, we used email and phone, and we also created new space on social media, including Facebook and Instagram. We posted photos of our customised facemasks and labels and interacted with everyone so they knew we were here for them. I did more email blasts in those first two months of quarantine than ever, and it was the right thing to do at the time.”
Kevin Wittal, the franchise’s Regional Vice President, have praised the pair’s efforts:
“Since taking over the business just over four years ago, Jeff, Karen and their staff have done an excellent job building a loyal customer following through superior customer service and by supplying top-quality products. They are a fantastic addition to the Minuteman Press family and I am confident they are going to build one of the largest of our centres in southwestern Ontario.”
Jeff is pleased with the franchise’s support system:
“My royalty fees with Minuteman Press get me a lot back in return, including crucial local and national support in times like these. I have a great relationship with other owners and we share ideas so we have a sounding board.
“At this time, we are being diligent and have every reason to be hopeful, and so do our clients.”
Alice Tuffery, Point Franchise ©