Metro Rod continues impressive growth
Metro Rod has reflected back on a solid performance from its franchisees over the last year and how better autonomy has helped them grow.
Metro Rod’s parent group, Franchise Brands, has been reflecting on the successful start the franchise has had to 2019.
In an interview with Proactive Investors, chairman Stephen Hemsley revealed that the drainage franchise’s network has greatly benefitted from the Vision 2023 strategy that it implemented just over a year ago.
He explained that, when Franchise Brands acquired ownership of the Metro Rod network in 2017, many of the franchisees behaved as though they were subcontractors working for a company, rather than valued franchise partners. Hemsley realised that something needed to change and revealed how Franchise Brands reacted to the old way of doing things within Metro Rod.
“We said ‘no, that’s not the way we run a franchise at Franchise Brands.’ We’ll give you all the tools you need to make it happen, but you’ve got to get out there and make [your business] happen.”
By empowering franchisees to have more responsibility over the day-to-day running of their franchised operations, Metro Rod has seen a “step-change in growth” across its franchisee network. There was a 15 percent increase in system sales across the first half of 2019, with franchisees growing locally acquired sales (vs centrally assigned jobs) by an incredible 19 percent. This shows that the ambitious Vision 2023 strategy to empower all franchisees is already doing the trick.
Hemsley also explained that work to automate business systems, like accountancy, invoicing, sales leads and tasking engineers, has ensured that each franchisee can concentrate on winning new business instead of tedious manual admin tasks. Marketing has also become a much bigger focus for the business, with a re-brand seeing the business turning bright green, as it seeks to make itself more prominent in the drainage industry. It has also begun advertising in prominent B2B publications to become better known amongst its commercial customers. Hemsley playfully added:
“Now, when we tender for significant contracts, people have at least heard of us – it’s quite helpful!”
Sophie Cole, Point Franchise ©
MetroRod offers free domestic services to NHS staff
MetroRod in the Isle of Wight is offering its domestic unblocking service free to [...]News published on 11/04/2020 08:00
Metro Rod eases pressure on drains during COVID-19 crisis
Metro Rod has urged people to think about what they’re putting down their drains. As [...]News published on 04/04/2020 16:00
Metro Rod acquisition proves lucrative
Franchise Brand’s revenues are up thanks to the acquisition of drainage franchise [...]News published on 14/03/2020 08:00
Metro Rod is recruiting 80 apprentices
Drainage franchise Metro Rod is looking for 80 apprentices to celebrate National [...]News published on 09/02/2020 08:00
Metro Rod led Franchise Brands’ 2019 growth
Drain care and maintenance franchise Metro Rod spearheaded the multi-brand franchisor’s [...]News published on 20/01/2020 08:00
Diversity in business is a bit of a hot topic right now, as employers start to [...]Article published on 11/07/2020 09:00
VARIOUS TOPICS – TRENDS IN FRANCHISING
There’s no denying that the UK economy is not at its strongest right now. But [...]Article published on 10/07/2020 16:00
START A BUSINESS
Many people dream of opening their own restaurant, creating showstopping meals [...]Article published on 10/07/2020 10:56
FOCUS ON BUSINESS SECTORS