Marugame Udon set for rapid expansion in the US

Marugame Udon franchise
Marugame Udon Japanese owned; serving authentic Japanese food to Europe

Marugame Udon is an established Japanese restaurant concept serving freshly-made on site udon noodles, tempura and omusubi rice balls in a self-service casual setting.

Published on

Hargett Hunter has invested in Japanese restaurant franchise Marugame Udon so it can increase its coverage in the US.

Marugame Udon is set on bringing its delicious Japanese cuisine to the US and has got the help of Raleigh, NC-based private-equity firm Hargett Hunter to do so. The fast-casual chain has more than 1,000 locations in Asia and is going to use the investment from Hargett Hunter to open more locations throughout the US.

The managing partner of Hargett Hunter, Jess Brock, said:

“As Americans, we’re big fans of pasta and fried food…This is just pasta and fried food under a different name.”

Marugame Udon specialises in udon noodles, tempura and omusubi rice balls that are made fresh on site and served in a self-service casual setting.

Brock commented that it is “a real confluence of all the traits we put a premium on today”.

The US arm of Marugame Udon is based in Irvine, Calif. The chain currently operates from eight locations in California and Hawaii but is hoping to increase this figure to 150 over the next five years.

Hargett Hunter and Marugame Udon’s parent company Toridoll Holdings will work together to achieve the brand’s significant expansion. A highly skilled leadership team is being assembled to take the company to new heights, first as company-owned locations and then using the franchise model.

According to Takaya Awata, founder and CEO of Toridoll:

“We believe that this partnership will be instrumental in the development, growth and globalization of Marugame.

“The funding will help Marugame’s growth in the world’s largest restaurant market, propelled by the increasing popularity of Japanese food and fast-casual eateries in the United States.”

Brock is certain there is high demand for an udon noodles concept in the US. Ramen has become incredibly popular, but udon is ‘more robust’ and has more flavours: “We view udon as ramen’s big brother.”

“From an investment perspective, it has competitive differentiation. There are not any other udon concepts that people know.”

If you’re interested in playing a part in the restaurant franchise’s UK expansion, you can request more information with Point Franchise.

Other recent news
Did you enjoy this article? Please rate this article
Average rating 5.0/5 based on 1 vote
These franchises may interest you
Veeno franchise

Veeno

The Italian Wine Bar

Veeno is a UK-based Italian wine bar chain

Read more ›
Minimum investment
£35,000 +VAT
Restaurant, Coffee Shop & Pub
Request
information
Esquires Coffee franchise

Esquires Coffee

Great coffee helps

UK's fastest growing ethical coffee franchise.

Read more ›
Minimum investment
£85,000
Restaurant, Coffee Shop & Pub
Request
information
Really Awesome Coffee franchise

Really Awesome Coffee

The fastest growing mobile coffee franchise in the UK – beat the competition on the high street and [...]

Read more ›
Minimum investment
£9,300
Van Based
Request
information
Auntie Anne's franchise

Auntie Anne's

We are so much more than just pretzels

Auntie Anne’s is the largest global soft pretzel chain – but we are so much more than just pretzels! [...]

Read more ›
Minimum investment
£40,000
Restaurant, Coffee Shop & Pub
Request
information
Coffee Blue franchise

Coffee Blue

Coffee Blue is the UK’s leading mobile coffee van franchise, providing barista-quality hot drinks and [...]

Read more ›
Minimum investment
£8,000 +VAT
Van Based
Request
information
These articles may interest you

Marketing Your Franchise: 6 Tips for Building an Effective Website for your Business

Building an effective website for your business can be a bit of a [...]


VARIOUS TOPICS – TRENDS IN FRANCHISING

Franchising 101: Key Criteria for Evaluating a Potential Franchise Opportunity

Once you’ve signed a franchise agreement, you’re obligated [...]


BECOME A FRANCHISEE

Marketing Your Franchise: How to Create Compelling Written Content

Articles, blog posts and case studies can go a long way when it comes to [...]


DEVELOPING YOUR OWN BUSINESS IN FRANCHISING

Marketing Your Franchise: What is Public Relations (PR)?

PR is one of those terms we hear a lot in a business context, but many [...]


DEVELOPING YOUR OWN BUSINESS IN FRANCHISING

Marketing Your Franchise: How to Write a Great Blog Post

Thinking about marketing your franchise? Blogs and news pieces are a [...]


DEVELOPING YOUR OWN BUSINESS IN FRANCHISING

0 Comments

Post a comment

Characters remaining: 250