M&S kick started its campaign during Breast Cancer Awareness Month in October, with seven inspiring breast cancer survivors to front its nationwide campaign and model the range of pink bras, which 20% of sales will be donated to the Breast Cancer Now. To raise awareness of the fundraising partnership, M&S broadcasted a short film “Life, Love, Laughter & Breast Cancer: In Our Words” where the seven women share their inspiring stories of survival to raise awareness and fund for vital research. All monies raised during the month of October will subsidise M&S’s continued efforts to help prevent 9,000 cases of breast cancer a year by 2025.
Breast Cancer Now CEO, Delyth Morgan, said: “We are so proud that these seven amazing and inspirational women – Heather, Helen, Laura, Katie, Lesley, Hayley and Emi Lou – have come together for this years’ M&S Breast Cancer Awareness Month campaign. It is very poignant to hear them share their personal experiences of breast cancer, whilst helping to raise awareness of and money for Breast Cancer Now’s research.
“We would like to thank M&S and its customers for their continued and dedicated support in raising vital funds for Breast Cancer Now. Money raised in October, and beyond, will enable our scientists to undertake world-class research which could eventually lead to preventing the disease occurring in the first place, sparing women and their loved ones the fear, uncertainty and despair a breast cancer diagnosis can bring.
“We hope women across the UK will head in-store or online this October and purchase a pink bra to help support our vital research.”
In 2015, M&S and Breast Cancer Now announced its goals to raise £13 million over five years to help prevent at least 9,000 cases of breast cancer a year by 2025. Breast Cancer Now’s long-term objective is to reduce breast cancer by 30% by 2050. All proceeds from M&S’ October 20% off sale on 27 pink bras from its lingerie range will be donated to Breast Cancer Now.
The Editorial Team, Point Franchise ©
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