A McDonald’s national marketing campaign for the Fun Football program has recently been filmed, and Kixx has had the pleasure of working with several different stars and star players.
Kixx was first established in 2011, with the aim of inspiring children to be healthy and active from an early age and onwards. Since it began, the football franchise has been teaching extremely well-received football sessions to children between 18 months and 10 years. Earlier this year, Kixx partnered with McDonald’s for Fun Football sessions, and in the last few weeks, the team has been working with the fast food giant again, filming a Fun Football marketing campaign.
In the words of Kixx, “This program is a partnership between the English Football Association and McDonalds to deliver a block of 4 weeks coaching to children, encouraging participants to get active and inspiring them to stay active. The nationwide initiative and programme aims to provide 5 million hours of Fun Football to over 500,000 children by 2022.”
The first filming experience took place at the boyhood club of England national team and Leeds United player Kalvin Philips. Kalvin worked alongside Kixx coaches to inspire the group of extremely excited children, and was also joined by football skills specialist LDN Movements and Blue Peter presenter Richie Driss. The second filming experience took place in Manchester, and the session was run by Kixx coaches, Katie Zelem (women’s England national team, FA WSL Manchester United), Daniel James (Welsh national team, Leeds United) and YouTube sensation Tekkers Kid.
Discussing the experience of working with McDonald’s, Kixx expressed that, “The children absolutely loved [it] and we would be fibbing if we said our coaching team didn’t love it too. It was an incredibly proud moment for Kixx to be involved with one of the biggest brands in the world, and to be part of the national campaign which positively impacts so many children.” Find out more about franchising with Kixx via the company’s profile page, linked above.
Cara Squires, Point Franchise ©