The legendary fitness chain was celebrated as Best Health, Beauty and Fitness Franchise for its successful international franchising all around the world.
Gold’s Gym has swept away with the highest honours in the industry, as the new recipients of the Global Franchise Award Winner for 2018 in the category of Best Health, Beauty and Fitness Franchise. Director of Global Franchising for Gold’s Gym, Ken Phipps said: “This is a huge testament to the leadership of the Gold’s Gym brand on an international stage and the track record we continue to build upon with more than 700 gyms in 28 countries across six continents.”
Sponsored by Global Franchise Magazine and selected by a panel of judges made up of professionals of the world’s top franchises, the 2018 Global Franchise Awards is the ultimate accolade that celebrates excellence in international franchising. The criteria of selection for the winners include the brand’s global intentions, the quality of the relationships between franchisor and franchisee, brand marketing strategies and how a brand has succeeded to push forward international franchising. Brian Duckett, chairman of The Franchising Centre in the UK and a judge for the awards, said:
“Those franchisors who do international franchising well, and who share their experience with others deserve to be recognized as wealth creators around the world.”
With over 3 million members leading healthier lives around the world, Gold’s Gym has no intention of slowing down anytime soon. The iconic and award-winning fitness herculean franchise is going stronger than ever in its pursuit to democratize fitness all around the world. After seeing through a rock-solid year of franchise development in 2017 with 49 new gym openings, Gold’s Gym plans to jack up internationally in 2018 and expand throughout Europe, China and Qatar. Gold’s Gym’s domestic franchise development will be spawning 25 more gyms in the US across sizzling hot markets in Tampa; Orlando; Minneapolis; San Jose, Calif.; Atlanta and the New York metro area.
Debra-Derieux Matos, Point Franchise ©
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