Dunkin Donuts gets spicy for Halloween

Dunkin' Donuts franchise
Dunkin' Donuts Something fresh is always brewin' here!

Dunkin' Donuts offers finest coffee and delicious donuts all over the world.

Request information
Read more
Published on

“Halloween looks a little different this year, and so do our donuts.”

These are the words of Dunkin’ Vice President for Marketing Strategy, Jill Nelson, after the food franchise unveiled their much-anticipated new Halloween donut on 15 October. 

Going in a totally different direction, the new ‘Spicy Ghost Pepper Donut’ is a flaming hot pink donut, topped with strawberry icing that’s laced with sizzling cayenne and a ghost pepper spice blend. It’s the first donut of its kind, blending sweet with heat to give customers a kick.

The reason for the approach, Dunkin’ Donuts says, is that 2020 has been a tough year, and the spicy ingredients are known to trigger endorphins and dopamine for a feel-good state of mind. The donut is available in a select number of US stores until December.

The announcement of the spicy donut has set social media on fire, creating widespread excitement. There’s so much mania, in fact, that one Wall Street strategist has suggested now might be the right time to ride the momentum in Dunkin’s stock, which has already surged in the past three months.

“We think it could be a solid revenue producer regardless of the market environment,” says Noah Hamman, CEO of AdvisorShares. “For sure I will probably be one of the first to try the ghost pepper donut. I like things that kind of elevate a brand. If they’re doing that with great numbers, it’s an awesome opportunity from an investment perspective.”

In addition to the ghost pepper snack, Dunkin’ Donuts is also launching a DIY Donut Decorating kit for Halloween, available in large and small sizes. Fans of the brand will be able to assemble their own donuts using a range of colourful icings and sprinkle combo blends. The franchise is also bringing back its beloved Spider Donut – a classic ring topped with a chocolate glazed Munchkin painted with chocolate icing spider legs.

It’s not yet clear whether the flaming donuts will make it to the UK. If they don’t, fans can follow the social media campaign online, watching others brave the heat.

Other recent news
Did you enjoy this article? Please rate this article
Be the first to rate this article
These articles may interest you

Four Tips for Securing Funding for a Franchise

Beginning your franchising journey can be costly, and if your savings [...]


How to Cope With A Business Setback That's Out of Your Control

If business owners have learned anything in the past year, it’s [...]


The Pros and Cons of Buying a Low-Cost Franchise

Some franchising opportunities require a hefty upfront investment. If [...]


Does Brokerplan franchise in the UK?

Brokerplan, a thriving brokerage franchise, could be the perfect place [...]


Four Productivity Hacks That Every Business Owner Should Master

In a world that’s more connected than ever, distractions are [...]



Post a comment

The comment will be public. If your are interested by this Franchise, please fill out your personnal details on the request information form.

Characters remaining: 250