Drain Doctor’s feeling the World Cup fever
Drain Doctor celebrates the FIFA World Cup in its new marketing campaign for commercial customers.
Plumbing franchise, Drain Doctor, has been capitalising on the World Cup fever that’s been sweeping the nation by launching a World Cup themed marketing campaign.
As one of the UK’s leading providers of full service combined commercial and domestic plumbing and a wide range of drainage solutions, Drain Doctor is rapidly expanding across the country. Its latest marketing campaign is themed around this summer’s FIFA World Cup and aims to raise its profile among commercial customers by advertising in pub and clubs around the UK.
It’s hoped that the multi-channel campaign, which has been launched through both Drain Doctor’s print and online marketing channels, will draw in more customers from business owners looking to set up their own preventative maintenance plans with the company.
Drain Doctor has recently made a significant investment into its marketing department, as it’s keen to raise public awareness of its brand story and core values, including unrivalled levels of customer service and going the extra mile to help customers. The campaign will include flyers and checklists as well as social media posts on Facebook and LinkedIn and is cleverly using the excitement around the World Cup to draw potential customers in through its language and images.
Drain Doctor has also launched its So Much More campaign, which will tell the story of its skilled technicians and assert the business as ‘so much more’ than just plumbing and drainage’ through YouTube and social media marketing.
“I am really proud to tell the story of Drain Doctor through our national marketing campaigns and to share how we truly make a difference to our customers and care about each one of their homes and businesses as it if were our own,” says Joshua Barker, Marketing Manager at Dwyer Group UK, Drain Doctor’s parent company.
He said that they’ve already seen measurable results from the campaign, with an increase in new business enquiries appearing already. He added:
“It’s fantastic to help tell the story about Drain Doctor and for our franchisees to benefit from the brand exposure and higher customer loyalty. We want the Drain Doctor name to be synonymous within our industry and the first name or potential name customers think of, so this is just the start of our exciting journey.”
With over 50 locations across the UK, there’s sure to be a Drain Doctor nearby for all of your plumbing and draining needs.
Sophie Cole, Point Franchise ©
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