Vehicle repairs franchise ChipsAway has given its branding a new lick of paint.
ChipsAway specialises in covering up those nicks and scratches that frustrate every car owner. The franchise has just launched a new brand campaign that focuses on the funny side of minor vehicle damages.
The brand’s campaign is hallmarked by humorous slogans that customers can identify with. These include relatable remarks like “That kerb wasn’t there last time” and “Daft place to put a bollard”, which feature alongside high-resolution images.
These slogans can now be found all over the brand’s promotional material. Alongside a new-look website, ChipsAway have also unveiled an advert which delivers the brand’s ‘We don’t judge, we just fix it’ mentality.
Ella Pugh, who is ChipsAway’s head of marketing, summed up the new branding: “The new campaign centres around the humorous, everyday excuses used to explain the reasons why minor paintwork damage occurs, creating adverts which resonate and make an impact on our audience. The strapline ‘Like it never happened’ has been introduced to emphasise the quality workmanship of ChipsAway”.
Ella is proud of the work that her team has achieved: “After months of planning and hard work, we are delighted to now be able to launch our new and improved branding. Not only does it really portray the true professionalism that our ChipsAway service is synonymous with, but it also elevates the brand proposition in line with where we are in the industry”
ChipsAway is looking for new partners here on Point Franchise. If you want to become your own boss by opening up your own van-based franchise, ChipsAway can offer you an unbeatable franchise package that starts with a minimum investment of £15,000. In return, you will receive high-quality training and a minimum of £80,000 worth of prospective work.
James Muddimer , Point Franchise ©
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