ChipsAway Launch New Marketing Campaign

ChipsAway franchise
ChipsAway ChipsAway are the originators of the SMART (Small to Medium Area Repair Technology) repair process.

Be your own boss with a turn-key ChipsAway franchise. ChipsAway guarantee that all new franchisees will receive a minimum of £80,000 worth of customer enquiries* in their first year and are given all the support and training needed to start a successful paint and bodywork repair business.

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23/04/2019 16:00 | Van Based

Vehicle repairs franchise ChipsAway has given its branding a new lick of paint.

ChipsAway specialises in covering up those nicks and scratches that frustrate every car owner. The franchise has just launched a new brand campaign that focuses on the funny side of minor vehicle damages.

The brands campaign is hallmarked by humorous slogans that customers can identify with. These include relatable remarks like That kerb wasnt there last time and Daft place to put a bollard, which feature alongside high-resolution images.

These slogans can now be found all over the brands promotional material. Alongside a new-look website, ChipsAway have also unveiled an advert which delivers the brands We dont judge, we just fix it mentality.

Ella Pugh, who is ChipsAways head of marketing, summed up the new branding: The new campaign centres around the humorous, everyday excuses used to explain the reasons why minor paintwork damage occurs, creating adverts which resonate and make an impact on our audience. The strapline Like it never happened has been introduced to emphasise the quality workmanship of ChipsAway.

Ella is proud of the work that her team has achieved: After months of planning and hard work, we are delighted to now be able to launch our new and improved branding. Not only does it really portray the true professionalism that our ChipsAway service is synonymous with, but it also elevates the brand proposition in line with where we are in the industry

ChipsAway is looking for new partners here on Point Franchise. If you want to become your own boss by opening up your own van-based franchise, ChipsAway can offer you an unbeatable franchise package that starts with a minimum investment of £15,000. In return, you will receive high-quality training and a minimum of £80,000 worth of prospective work.

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