ChipsAway Celebrates Its 9th Year Successful National TV Campaign

ChipsAway OLD franchise

ChipsAway OLD

Scratches and scuffs won’t dent your pocket

Getting rid of those scratches and dents doesn’t have to be expensive

04/10/2017 08:00 | Car & Automotive

The UK’s leading minor car body repair specialist, ChipsAway mark its 9th successful year of national TV advertising campaigns.

ChipsAway TV advertising campaign has seen colossal growth since it ran for the first time in 2009 and by 2016 the campaign TV lead increased by 17% from 2015. Thanks to the success of ChipsAway TV campaign, the brand has become a household name, breaking an all-time record in consumer leads in 2016, generating £39 million worth of enquiries for the network and £75,000 per franchise territory. ChipsAway’s marketing manager, Ella Pugh, corroborates the positive impact the TV campaign has had on the brand’s reputation and explains: “ChipsAway’s TV advertising has generated record numbers of repair opportunities for the network over the years.”

“We work alongside one of the best agencies in the country to refine and optimise our campaign strategy every year to maximise results, integrating our TV ads with online activity, and our franchise partners are reaping the rewards!”

The brand’s demand has sky-rocketed of 355% since the launch of the national TV campaign and viewers can watch its ads on Dave, Sky News, Sky Atlantic, History Channel, Quest and Comedy Central. ChipAway’s TV campaign has supported the franchise network and steady growth by raising brand awareness, market profile and generating new business.


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