Century 21 gets creative to beat lockdown restrictions

Century 21 franchise
Century 21

Start your own business, with an award-winning global estate agent on a local and personal level.

Request information
Read more
Published on

A Century 21 franchisee in New Zealand has explained how a little creativity has allowed her to operate despite the reintroduction of lockdown measures.

Many businesses were distraught when the country reintroduced the harsh measures in Auckland to stop Covid-19 spreading again, but Derryn Mayne, owner of estate agent and property franchise Century 21 New Zealand, has a more optimistic outlook. She offered her opinion on how real estate can still thrive despite the restrictions that are in place.

"We’ve operated safely and effectively in Alert Level 3 before, and Auckland’s real estate industry will do so again. [People] contemplating selling their houses should not be put off by this latest lockdown. While it restricts people’s activity, it also gives buyers more time to surf the net and contemplate their options.”

Derryn discussed how embracing quality online marketing strategies can allow real estate companies to continue trading, even if they cannot use traditional methods to buy and sell properties. Virtual tours, floor plans and video and drone footage can all be useful in showcasing a property to its full potential. Social media is also a vital tool, as it can allow potential buyers and sellers to easily share properties with high-quality images and videos.

The current restrictions in Auckland means that property auctions must accept online/phone bidding only, but private viewings and house moves can still take place by appointment. And thanks to modern technology, buyers and sellers have a host of options at their fingertips, including video calls and emails, to communicate with their real estate agent.

Derryn continued:

“Not only can buyers use this time wisely, but those looking to sell should also use this lockdown to prepare their property inside and out. As they say, don’t waste a lockdown! Property is holding up well and the time to act is now! There are plenty of families keen to move, empty nesters downsizing, first-home buyers securing record-low interest rates, and investors seeking better returns.”

You can find out more about Century 21’s franchise opportunity on its client page above.

Other recent news
Did you enjoy this article? Please rate this article
Be the first to rate this article
These articles may interest you

Franchisor Tips: How to Deal With Underperforming Franchisees

Effectively dealing with franchisee underperformance can be difficult at [...]


ARTICLES FOR FRANCHISORS

Four Tips for Securing Funding for a Franchise

Beginning your franchising journey can be costly, and if your savings [...]


START A BUSINESS

How to Cope With A Business Setback That's Out of Your Control

If business owners have learned anything in the past year, it’s [...]


DEVELOPING YOUR OWN BUSINESS IN FRANCHISING

The Pros and Cons of Buying a Low-Cost Franchise

Some franchising opportunities require a hefty upfront investment. If [...]


START A BUSINESS

Does Brokerplan franchise in the UK?

Brokerplan, a thriving brokerage franchise, could be the perfect place [...]


START A BUSINESS

0 Comments

Post a comment

The comment will be public. If your are interested by this Franchise, please fill out your personnal details on the request information form.

Characters remaining: 250