Caremark hosted a thought-provoking midsummer event for its franchise network
Caremark hosted a midsummer event to celebrate the recent achievements of its franchise network and looked ahead to what the future holds for the network. Franchisees were also given insight into the reality of living with the degenerative disease Dementia, thanks to a ground-breaking ‘Virtual Dementia Tour’ from Training2Care.
Many of Caremark’s 6,700+ clients are affected by the horrible illness, which causes memory loss, disorientation, loss of muscle co-ordination and troubles with swallowing in its later stages. However, it can be difficult to understand just how badly sufferers are affected, meaning that this groundbreaking virtual reality experience offers a realistic insight into what living with the illness is like.
The care franchise is known for its exceptional standards of training and this additional programme will equip its care workers with the empathy and understanding necessary to provide patient, compassionate care to clients with dementia.
Daniel Glover, managing director of Caremark, explained that he invited training provider Training2Care along to the summer event to show how their virtual reality experience can change the way care is provided.
“Franchisees were encouraged to trial the tour during our Midsummer event, so they can get a real feel for what their clients might be experiencing, before the scheme is rolled out across the network. This snapshot into the life of a person living with the condition will help our care workers and franchisees to be more understanding, patient and confident in dealing with symptoms.”
Dinah Madelin, who participated in the virtual tour, said that she appreciated the opportunity to get a better insight into how some of her clients experience life.
“I found the virtual experience extremely eye-opening – its probably the closest any of us without the condition will come to living and experiencing the symptoms, I came away with such an increased sense of sympathy for our clients who struggle with dementia.”
There were a number of sessions from care industry specialists at the event, including from Careskills Academy’s Jose Sanchez, who shared information about what Caremark’s updated training programmes would look like. Jane Townson, Vice President of UKHCA, also spoke about recent developments in the homecare industry and how this would impact each franchisee’s business.
To finish the day off, franchisees were invited to relax and spend valuable time with other franchisees away from the business talk where they were able to enjoy live music and a BBQ lunch.
Sophie Cole, Point Franchise ©