Bella Italia Now Offers Vegan Meals

Bella Italia franchise
Bella Italia Pizza, Pasta, Grill

Our contemporary design, all day Italian menu, and warm & welcoming personality combine to prove a winning formula for an ever-growing army of loyal customers

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All 90 of Bella Italia’s UK restaurants now have vegan cheese on the menu.

Bella Italia has just launched a new menu ready for summer, and vegan cheese has made an appearance for the first time. It is part of an initiative to keep up with the growing demands for healthy and ethical food options.

A variety of dishes are available in vegan form thanks to the new cheese, including its classic pizza, roasted vegetable pizza and a number of pastas. Customers can also opt to add the vegan cheese to the mushroom risotto, bruschetta and a plant-based burger. Those after a low-calorie meal can opt to switch the spaghetti for courgette-based courgetti.

Bella Italia is part of Casual Dining Group, a leading UK restaurant group that owns a range of the nation’s favourite restaurants including Las Iguanas and Café Rouge. James Spragg, COO of Casual Dining Group explains more about these new additions to Bella Italia’s menu. He says, “We operate in a fast-paced industry, and innovation is imperative for success so we need to continually build on this momentum. This latest menu innovation reflects the rise in popularity of healthier alternatives and ethical choices.” He goes on to describe how the restaurant is committed to responding to what its customers want, and he is pleased to say that the company is able to adapt to different needs while retaining its distinctive Italian taste and heritage.

Spragg also said of the move, “crucially, we’ll always do this [introduce new menu choices] while staying true to our identity and brand DNA, which for us is creating genuine Italian dining experiences to enjoy with family and friends.”

Indeed, Bella Italia is committed to bringing the authentic taste of Italy to shores across the UK. It uses pasta made by the Gaetarelli family in Lake Garda and the franchise’s Executive Chef, Vittorio Lettieri, draws on his Italian heritage using genuine recipes from Italy.

There are over 90 Bella Italia restaurants in the UK, many of which are independently owned and run as franchises. Managed through Casual Dining Group, franchisees have excellent access to training, support, marketing, interior design and award-winning menus.

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