Auntie Anne’s and Cinnabon treats keyworkers

Auntie Anne's franchise
Auntie Anne's We are so much more than just pretzels

Auntie Anne’s is the largest global soft pretzel chain – but we are so much more than just pretzels! The formula for Auntie Anne’s success is simple: product, people and purpose. Our brand purpose is to do good. We deliver smiles. We offer a moment of joy in an otherwise hectic day.

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Auntie Anne’s and Cinnabon in the US treated essential workers to their baked delights on Easter Sunday.

Even though the shopping centre in Salisbury, Maryland was closed, the teams at Auntie Anne’s and Cinnabon were eager to do their bit to help keyworkers. In fact, the Auntie Anne’s and Cinnabon cobrand decided to introduce “Random Packs of Kindness”.

Working with the local community, they matched each Cinnabon CinnaPack purchase and donate to Salisbury’s hardworking essential workers. Fans of the bakery franchise could buy the packs online and have them delivered straight to their door. All essential worker donations took place on Easter Sunday.

Chad Shank, Director of Operations for the Cinnabon cobrand said:

“[At a] time like this we have to come together and there has to be a glimpse of hope and we’re in it together, we’ll come back stronger, come back fighting, and it’s building that community.”

According to Cinnabon, they are planning to keep the programme running and repeat the kind gesture for Mother’s Day, which is the 10th May in the US.

Cinnabon and Auntie Anne’s are both part of the Point Franchise network. If you can’t resist fresh, aromatic cinnamon rolls and are eager to start a new business venture, why not have a browse of Cinnabon’s franchise page? You can find out all you need to know about the training and support provided, the ideal franchisee and the investment cost.

The same goes for Auntie Anne’s. The world’s largest soft pretzel chain has already gone down a storm in the UK. Want to play a part in welcoming even more Brits to the doughy delights? See its client page.

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