Auditel’s most recent recruits joined the franchise in August last year, and they’ve already seen a lot of interest in their business.
Cardiff-based investors David James and Huw Williams managed to sign their first client in September, just a month after opening, and several more in November. Despite Wales’ ‘Firebreak’ lockdown, the pair were able to grow their consulting franchise business.
Huw said,
“We are talking with several organisations about how we can assist them in reviewing their expenditure and identifying savings. We are discussing Auditel’s ‘Full Scope Business Review’ model with companies and getting positive responses. Projects we have been invited to explore include a wide range of categories as varied as solar panels and fuel cards.”
At a time when many businesses have been forced to change the way they operate, Auditel has made some alterations to its client acquisition processes. Nick Tubb, Auditel’s Head of Recruitment, explained,
“I have heard reports from several franchisees now over recent months of where the use of an initial ‘exploration discussion’ through a video meeting has sped up the process considerably. Whereas it perhaps would take two or three meetings spread over a few months for a client to be secured from initial discussion previously.”
Huw and David have been impressed with the Auditel model so far, including the ongoing support available throughout its network, which has helped them develop their unit. David said,
“We are working with Auditel category experts on some of the proposals we’ve been invited to look at, where specialist knowledge and experience is required, and have found the whole network extremely collaborative and supportive.”
He added,
“We really enjoyed the initial training, from which we felt ‘raring to go’ and we have a weekly support call with Fiona Steels, Director of Network Support, which helps ensure we are sticking to our action plan and putting our focus in the right areas.”
Alice Tuffery, Point Franchise ©
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