Abelworld Launches Its First Tv Ad Campaign
The UK’s leading mobility franchise chain, Abelworld, has launched its first TV advertising campaign on Sky TV.
Since its 2001 launch, Abelworld has worked its way to customers hearts, winning them over and expanding its services to over 34 stores across the UK. After a successful largescale online advertising campaign, Abelworld is launching its first TV advertising campaign on Sky to target consumers in Stockport, Greater Manchester. The TV ad campaign aims to support sales at its local stores and it features all the products that are on the mobility franchise’s Winter Sale that will be running throughout March. During the 30 second TV ad, staff members are shown demonstrating a rollator, rise and recline chair, a scooter and a stair lift.
Abelworld’s senior marketing manager, Michelle Mossford expressed high hopes for its first TV advert and how it “can show more customers that not only do we care about each and every customer, we can also provide free advice and mobility aids at value for money prices.” Ms Mossford added: “We are really pleased with the advert, which has allowed Ableworld to take our marketing activity to a whole new level. We have been fully supported by a TV production company and Digital Marketing Agency in creating our first advert for Sky TV.”
When asked about its new TV advertising campaign, the company added: “Ableworld are proud to be recognised as an ethical trader, endorsed by Which Trusted Traders, to give our customers the confidence that we are here to help. We provide a wide range of mobility aids with the aim of helping our customers maintain their independence. We do not pressure sell to our customers and are available to offer free advice about all of our mobility aids to ensure you can make an informed decision that is right for you.”
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