How Santos helped Patricia to start a life-changing project

Patricia Gonzlez Nieto
Santos Patricia Gonzlez Nieto

Franchisee - Santos Costa Rica

Request information
Read more
Published on

We caught up with Patricia, Franchisee at Santos, to hear more about why Santos is such a great franchise to start.

What made you choose this sector to embark on your journey as a franchisee?

I had prior experience working for another kitchen cabinet distributor, so I was already familiar with the sector. During that period, I got the opportunity to get to know the brand and its products.

Santos has given me the chance to start a professional project with my own company. I would also like to point out that it is a thriving sector where great opportunities are available.

What differences set Santos apart which made you choose this franchise?

In my case, as I was already familiar with the sector and, to a certain extent, with the brand, my primary need was support to implement my project. The assistance provided by Santos was invaluable.

You have a professional on hand to give you advice throughout the stages of the process. What's more, I knew I would always have an innovative product in terms of design and functionality.

What has assistance from Headquarters been like before and after signing the franchise agreement?

Before the opening, they help you with finding a location and designing it, you have a training programme for your sales team and they provide you with different strategies so you can break into the market. They work with you to create a business plan that includes the initial investment and its profitability forecast.

Assistance continues even after the showroom opens its doors to the general public. The area sales representative provides ongoing training on technical and commercial aspects, as well as gives you advice on running the showroom. There's also franchisee assistance that keeps you informed of the status of your orders and helps you with the logistics. You are part of a team.

What advantages or disadvantages do a Santos franchisee have compared with an independent showroom?
If you had to start from scratch, independent business or franchise?

We have been exclusive distributors of Santos right from the start, so we have not had the chance to compare our experience with that of a showroom that is not part of a franchise. Nevertheless, I can think of several advantages: brand recognition, ongoing product development, different operational resources available (methodology, manuals and procedures), prior brand experience and a team that works hand in hand with you.

Santos franchise


For more than 65 years, Santos has contributed to transforming a simple space into a comfortable and interactive [...]

100,000 Minimum investment
Home Improvement & Construction
Read more
Did you enjoy this article? Please rate this article
Average rating 5/5 based on 1 vote(s)
These articles may interest you

7 Common Habits of Successful Franchisees

Ever wondered what the recipe for a successful franchisee is? There are lots of [...]


Five Tips for Boosting Your Self-Confidence as a Business Owner

One of the cornerstones of how to be a good business owner is self-confidence, [...]


5 Great Reasons to Become a Franchisee

Want to start a franchise but not sure if its going to fit with your lifestyle [...]


Heres How Franchisors Can Be Mentors During Tough Times

When times get tough, your franchisees will be relying on you to guide them through [...]


9 Must-Read Books for Business Owners

The best franchise owners fill their free time with plenty of learning and development [...]



post a comment

The Comment will be public. If your are interested by this Franchise, please fill out your personnal details on the request information form.

Characters remaining: 250