Häagen-Dazs franchise

For more than 50 years, much of Haagen-Dazs success has been attributed to its policy of using only top-quality ingredients. We have never wavered on this principle which has been the key to our success as a business. Our customers have been craving for our ice creams over and over again. Aside from its superior quality, our customers continue craving for it because of its special taste, low air impact which contributes to its creaminess and because our ice creams are made from the finest ingredients.

But our company goes beyond ice cream. The name Haagen Dazs is also synonymous to exceptional, high-quality desserts no matter where our customers are. When craving for fantastic ice creams, we are the place to go to. As proof of our success, we have been hailed as Consumer Picks 1st Place in Nation’s Restaurant News for Limited-Service Restaurants Frozen Treats in 2014.

By becoming a Haagen Dazs franchisee, you will be proud to carry an internationally recognized brand. We are already popular in the industry with its continued growth and success. Ice cream has been one of the favourite desserts and snacks worldwide, and this is the reason we take pride in our success, our proven track record will say it all.

Once you get approved as a franchisee, the company support and training kicks in. A 9-day training program at our training facility in Minneapolis, Minnesota or at another facility is required. The training will consist of 60 hours classroom and 16 hours on-the-job training. Ongoing training will be provided in connection with a new menu item. As a franchisee, you will also receive an exclusive territory with regional training sessions. Marketing support consists of co-op advertising, national and regional media, and ad slicks. The marketing team will also plan some activities for the grand opening of your store.

Being a Haagen Dazs franchisee requires hard work and commitment on the part of the candidate. To be successful in running the business, the ideal candidate should devote best efforts, full-time, and attention to the management of their shop. To get your store going, an initial investment of £23,000 and a total investment between £119,000 and £419,000 is needed. Apart from this, there is a royalty fee and advertising fee worth 4% and 1% respectively of monthly sales. Haagen Dazs has relationships with third-party sources which can help bank roll the investment fee.

Haagen Dazs was established by Reuben Mattus in 1960. At a time when others were cutting corners and pumping their ice cream with air, Mattus did something better-- he used the finest ingredients. In 1976, the first Haagen Dazs shop opened in Brooklyn Heights, New York. In the UK, the brand opened its doors to the UK public at the Leicester Square in London on April 1990.