Who is the CEO of Specsavers?
Utter the word “Specsavers” and most people will know what you’re talking about. It is one of the most famous providers of optical and hearing care in the UK. However, it also has a strong presence worldwide; the brand boasts over 1,800 Specsavers stores in total, 750 of which are located within the UK and Ireland. These 750 stores are staffed by a team of more than 18,000 employees, who work to ensure that Specsavers customers can rely on the top-quality service that they are accustomed to.
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History of the Brand
Let’s go back and find out how the business first came about. The story began in 1984, when the first Specsavers store opened its doors to the public in Bristol. In 1990, the brand’s famous 2-for-1 offer was first introduced, allowing customers to get more for their money compared to other optical stores. In 1997, Specsavers expanded to international territories; its first store outside of the UK was established in Haarlem in the Netherlands.
If you have heard of Specsavers, it’s likely you’ll be familiar with its celebrated strapline, “Should’ve gone to Specsavers”. This was thought up in 2003 and, since then, has been used to complement a variety of comical adverts. The business continued to grow over the years and, in 2008, it celebrated the launch of its 1,000th store. This rapid rate of expansion continued and, just four years later, Specsavers opened its 1,500th store. Today, the optical business is reaping the benefits of an international store network; in 2016, Specsavers achieved a record-breaking turnover of £2.18 billion.
So, the question on every entrepreneur’s lips: Does Specsavers franchise? Sadly, the answer is no, it does not. In fact, Specsavers is the world’s largest privately-owned optical group, with a presence in more than ten countries.
There is an alternative partnership option for entrepreneurs who wish to work with the Specsavers brand, however. Every Specsavers store is owned by Specsavers and “centralised teams of specialists” who can offer focussed support in key business areas such as accounting, marketing, supply chain management and IT systems. The optical business currently has over 2,400 international partners helping to bring Specsavers’ high-quality services to consumers across the world. Specsavers has also forged 80 domiciliary alliances in the UK with partners who provide vital optical and hearing care services to people in their own homes.
If you are interested in becoming a Specsavers partner, there are four options to consider. You could become an Optical Partner, a Retail Partner, a Domiciliary Partner or a Hearcare Partner, depending on the services you would like to provide and the funds you have access to.
All successful businesses have hardworking people behind them. Here we’ll find out more about the people behind the Specsavers brand and what they contribute to the business.
There are three people at the heart of Specsavers; Doug and Mary Perkins and their son, John. Doug Perkins and his wife, Mary, founded Specsavers in 1984, after deciding to create a business that offered affordable eyecare in the UK. Doug Perkins is presented as the leading figure on the Specsavers board, serving as the business’ Joint Group CEO and Co-Founder. He has the most experience out of the three, having been a qualified and registered optometrist for over half a century.
Dame Mary Perkins is officially listed as the business’ Co-Founder. She earned her damehood in 2007 as a result of her involvement in several local and national charities, whilst remaining dedicated to the objectives of the family’s business. Mary focusses on a few key elements of the Specsavers model, maintaining customer service standards and corporate responsibility commitments, as well as promoting the business’ values.
In 1998, Doug and Mary’s son, John, stepped on board the Specsavers ship. During his initial years with the company, John worked in several UK stores and alongside international Specsavers teams. He joined his parents on the company’s board in 2003 and now serves as Joint Group CEO with his father. This means that he takes control of the strategic direction of the business.
Franchise Opportunities in the Sector
Although Specsavers does not operate a specific franchise model, there are other fish in the sea. One such fish is Boots Opticians, which is currently searching for suitable franchisees. Let’s take a look at the opportunity in more detail.
Boots Opticians is just one of the subsidiary brands of Boots. It works to provide customers with high-quality glasses for men, women and children in a huge range of different styles. The business represents a lucrative business opportunity, as franchisees can keep 100 percent of the profits they make, thus boosting their monthly profit potential.
Over 100 entrepreneurs have already taken advantage of Boots’ attractive franchise opportunity in the UK. If you want to join them, you’ll need to be prepared to make a minimum investment of £20,000 and a total investment of £160,000. Once on board, you will receive support with the set-up of the store, in areas such as property selection and lease negotiation, store design, project management and marketing.
Once your Boots Opticians store is up and running, you will be able to help the local community and change people’s lives for the better, all while relying on the support and guidance of an established and reputable business. By working under the Boots brand, you will benefit from a proven business model, tried and tested business strategies, established product selection and existing brand awareness, all of which will help you to turn over a profit within a relatively short timeframe.
If you’re interested in finding out more about alternative franchise opportunities in the healthcare sector or discovering franchises in different industries, browse the Point Franchise directory here.
Alice Tuffery, Point Franchise ©
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