Perfume franchises: Start Your Own in the UK
Originally posted on 21/11/2017. Updated on 15/04/2019.
If you’re passionate about perfume, you may have dreamed of one day opening your own fragrance business or even launching your own fragrance line. Getting off the ground in this industry is not easy, and it requires time and a significant investment. Still, there is large market for perfume in the UK and beyond. Research suggests that in the five years after 2019, the perfume and cosmetics manufacturing industry is expected to grow at a combined annual rate of 1.7 percent, with the current revenue being £5.1 billion (IBIS). Also, according to Statista, by 2024, the global fragrance market is predicted to value approximately $92 billion. Therefore, this suggests that this sector provides scope for many potentially lucrative business opportunities.
Choosing to start a perfume shop franchise rather than start a business from scratch will allow you to benefit from an established brand name and customer base – not to mention, the provision of stock, marketing and a successful business model.
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Why start a perfume franchise?
Potentially the most important factor to get right in opening a perfume store is the product. You may obtain knowledge of different types of scents and how they are crafted from a mixture of fragrant essential oils or aroma compounds. However, creating your own requires skill, business experience and industry expertise. If you’re lacking in this area, it will probably be a while before your product starts to gain a loyal customer base. To overcome this, why not invest in a perfume franchise so you can focus on profits and the progression of your business from the get-go.
Benefits of Franchise Model
There are many costs to consider when starting a business, but franchising allows you to make the most of the franchise’s pre-existing industry connections. For instance, purchasing perfumes from independent manufacturers can be expensive in comparison to buying wholesale. The franchise model allows you to stock your store with a great range of fragrances, but with a comparatively lower price tag, which, in turn, should support more profit being generated on each sale and the overall success of the brand.
Consider the Consumer
Don’t underestimate how loyal some of the British public are to a single fragrance. Whilst some strive to try something new, many do have their signature smell and so may avoid trying a new perfume. Investing in a well-known perfume franchise allows you to make the most of the existing customer base. And you’ll have an advantage over the less established brands with lower national and international recognition, which means less money and time need to be spent on marketing campaigns.
There is only one perfume franchise on the Point Franchise books at the moment; take a look below at some more information about Arabian Oud.
This perfume franchise boasts the position of the largest oriental perfumes retailer across the globe. With over 35 years of industry experience, the brand operates from over 900 stores in over 35 countries. Therefore, it is hardly surprising, with this much of a global presence, that the brand produces 35 million bottles of perfume a year. The franchise brands itself as an alternative to traditional western stores like The Perfume Shop, and instead has made the most of a niche in the market. Because it offers something unique and innovative, it has been able to grow alongside some of the biggest global perfume brands.
The success cannot be completely attributed to its marketing - it is also because its products are of an exceptional quality and offer something different to a dynamic market. This has resulted in its offering being praised by some of the biggest critics in the industry. Arabian Oud is the first Arabic member of the Fragrance Foundation and has been mentioned in the Fragrances of the World handbook. Arabian Oud vows to respect different cultures with a unique perfume offering and by adhering to the founders’ promise to only use natural materials which aren’t damaging to the environment.
Franchisees will be referred to as ‘area developers’ and will be given the right to use the brand name as well as associated trademarks. The company will provide comprehensive training to get the franchisees up to speed with the company’s ethos, operational system, business management, sales and marketing and much more. Of course, product training will be provided so franchisees will have expertise on the perfume collections.
The perfume franchise is on the lookout for savvy entrepreneurs who are passionate about fragrance and are business-minded. The brand offers a franchise package which lasts ten years.
The franchise fees and initial costs vary depending on the chosen territory in which you decide to operate. Arabian Oud suggests that potential franchisees can contact them directly to discuss franchise costs and the application process. Or you could head to its client page on our website and request more information.
Eden Perfumes is a vegan perfume franchise based in Brighton. It started out when the creators started playing with oils to craft high-quality, organic, ethical and affordable perfumes. The brand strives to create fragrances that ‘bring back memories and good times.’
Eden Perfumes was established by a proud, vegan family from East Sussex which engages in charity work and vegan support work. The franchise was founded in 2013 and, ever since, the Brighton-based family has set their sights on being pioneers in the UK perfume industry.
The ethical and innovative brand encourages individuals who share its ethos to get involved with the cruelty-free perfume revolution.
The brand says that each franchisee application is studied intensely, and it may take a while to get a response. However, this is to ensure that applicants are against animal cruelty and exploitation.
Eden Perfumes promises to supply guidance on the art of selling fragrances and that, before you know it, your industry expertise will be good as theirs.
So, why wait? Check out the Eden Perfumes website now to find out investment cost information, and you could be opening your very own lab in no time.
Becky Martin, Point Franchise ©
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DEVELOPING YOUR OWN BUSINESS IN FRANCHISING