If you’re interested in being a part of the fragrances sector, you might be wondering how you can join a perfume franchise. We’re here to help – keep reading to find out more about some of the industry’s best franchise opportunities.
Perfume sales are on the rise. According to IBISWorld, the perfume and cosmetics industry is worth £5 billion in the UK and employs over 15,000 people. Between 2014 and 2019, it grew by 1.3 percent annually, so there’s great scope to start a franchise business that will continue to be profitable in the years to come.
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Top 4 perfume franchises
Choosing to join a franchise rather than start your own independent business can be a sensible career move when it comes to joining the perfume industry. This is because many Brits are loyal to a single brand or fragrance and know their go-to scent.
Investing in a well-known perfume franchise allows you to make the most of an existing customer base. When you set up your store, you’ll know there are customers out there who want to buy the products you will stock. So, let’s take a look at some of the best perfume franchises currently on the market.
1. Arabian Oud
This perfume franchise has over 35 years of industry experience and over 900 stores in more than 35 countries. The franchise brand presents itself as an alternative to western stores like The Perfume Shop, and has seen success, producing 35 million bottles yearly. Because it offers something unique and innovative, it has been able to grow alongside some of the biggest global perfume brands.
Arabian Oud is also the first Arabic member of the Fragrance Foundation and has been mentioned in the Fragrances of the World handbook. It vows to respect different cultures and abide by the founders’ promise to only use natural materials that don’t harm the environment.
- Becoming an Arabian Oud franchisee: The perfume franchise is on the lookout for savvy entrepreneurs who are passionate about fragrance and are business minded. The brand offers a franchise package that lasts 10 years. To learn more and sign up, click here.
- How much you need to invest: The franchise fees and initial costs vary depending on the territory you operate in. Arabian Oud suggests that potential franchisees should contact them directly to discuss franchise costs and the application process.
- What you get for your investment: Franchisees will be referred to as ‘area developers’ and given the right to use the brand name as well as associated trademarks. The company will provide comprehensive training to get the franchisees up to speed with the company’s ethos and operational system, and support will be given in business management and marketing. Of course, product training will be provided so franchisees will have expertise on the perfume collections.
2. Eden Perfumes
Eden Perfumes is a vegan perfume franchise based in Brighton. The business was first launched in 2013 by an East Sussex family that enjoys doing charity and vegan support work. Its founders wanted to create high-quality, organic, ethical and affordable fragrances that ‘bring back memories and good times’. Today, it has its sights set on being pioneers in the UK perfume industry.
- Becoming an Eden Perfumes franchisee: This ethical and innovative brand encourages individuals who share its ethos to get involved with the cruelty-free perfume revolution. Bear in mind that the brand makes sure all successful applicants are against animal cruelty and exploitation, so it may take a while to get a response. Eden Perfumes isn’t currently in the Point Franchise directory, but you can find out more and get in touch here.
- How much you need to invest: You can get in contact with Eden Perfumes to find out more about investment requirements, but franchisees should recover their costs within a few months.
- What you get for your investment: Eden Perfumes guides all franchisees through the art of selling fragrances. The franchise also helps you on your franchise journey by taking no royalties or commissions, so you can put more money back into your business.
This leading Spanish brand has been a pioneer in the global perfume industry since 2011. It manufactures cosmetics as well as fragrances, and at the core of its global success is its reasonably priced, own brand, high-quality products. There are now more than 720 Equivalenza shops across 25 countries, but the franchise’s next step is to break into the UK market.
- Becoming an Equivalenza franchisee: Interested applicants should be enthusiastic about the perfume industry, have experience in employee management, be business-minded and share the brand’s philosophy. Franchisees will be responsible for running a store, recruiting employees and managing local marketing campaigns.
- How much you need to invest: You can launch your own Equivalenza franchise from £44,000. This franchise isn’t currently on our books, but you can head to its website to find out more and fill in an application form.
- What you get for your investment: Franchisees get online and in-store training, but Equivalenza also provides a store design, furniture and IT equipment, as well as initial product stock for four to six weeks.
If you’d like to sell fragrances, you might be interested in Guinot, a French beauty salon offering a number of products and treatments. Founded back in 1972, it has more than 30 years of experience under its belt and is now one of the industry’s leading franchises.
The brand started up its franchise programme in 2010 and now has 210 outlets worldwide. It provides its customers a range of services, from facial and body beauty to men’s cosmetic care – along with quality customer service.
- Becoming a Guinot franchisee: Guinot doesn’t specify that prospective franchisees should have experience in the field; like many franchises, it’s simply looking for entrepreneurs with a drive to learn and succeed. To learn more and sign up, click here.
- How much you need to invest: The investment required from potential franchisees ranges from £85,000 to £125,000.
- What you get in return: After becoming a Guinot franchisee, your abilities will be put to the test with its training programme. A week-long course will provide insight into the business’ operations and the history of the brand, and teach investors how to create effective marketing campaigns and use digital software. Franchisees will then be able to spend two days shadowing a Guinot expert at one of the business’ salons to get valuable hands-on experience. Ongoing support and refresher seminars are also available to franchisees throughout the contract term to make sure the franchise is running as profitably as it can be.
>> Read more:
Starting your own perfume franchise
Alice Tuffery, Point Franchise ©