Latest Marketing and Communications articles
Marketing Fundamentals: A Complete Guide to Search Engine Optimisation (SEO)
Search engine optimisation can have a huge impact on a business’s success. But the process of revamping your online content can be [...]
6 Ways to Improve Your Digital Marketing Skills
As the world adapts to the aftermath of the COVID-19 crisis, it’s likely the ways in which we communicate and operate as businesses will [...]
How to Launch a Franchise and Get Noticed
When it’s time to launch a franchise, you need to make sure all eyes are on you. But if you’re not sure what are the best franchise launch [...]
Creative Ways For Maintaining Customer Relationships When Business Isn't "As Usual"
During the unprecedented COVID-19 crisis or any other time when business isn’t running as usual, it can feel like you’re losing touch with [...]
Try Out These 8 Outside-the-Box Marketing Ideas to Grow Your Business and Engage Your...
It’s easy to slip into a rut, using the same old promotional material templates time and time again. So, we’ve collected eight of the best and [...]
10 Tips for Building Truly Effective Social Media Marketing Campaigns
Social media marketing is an invaluable tool to businesses of all shapes and sizes. So today we present a practical guide to help you deploy [...]
How to Choose the Right Digital and Social Media Channels to Promote Your Franchise...
Whether you’ve been a business owner for years and years or are an entrepreneur just starting out on your franchising journey, reading this [...]
More Uplifting Examples of Point Franchise Businesses Using Digital Marketing to Build...
It’s a challenging time for all businesses. But many are combatting the COVID-19 crisis by focussing on building strong customer [...]
Incredible Examples of Point Franchise Businesses Using Marketing to Enhance the...
Today we shine a spotlight on the fantastic ways that Point Franchise businesses have been communicating and using marketing effectively to [...]
How the COVID-19 Crisis Makes Online Advertising More Important Than Ever
Today we consider how the COVID-19 crisis and the UK population being told they need to stay at home makes online advertising more important [...]
Staying Connected With Customers Is Critical During the COVID-19 Crisis
Many companies are finding it hard to maintain sales performance amid the COVID-19 crisis, but the way you communicate with your customers as [...]
Franchising 101: 8 Essential Marketing Strategies for Promoting Your Business
Implementing effective marketing strategies is essential if your business is going to thrive in a marketplace that is already crowded. So, [...]
7 Tips for Marketing Your Hair, Beauty or Cosmetics Business
If you’re running a hair, beauty or cosmetics business, you’re going to want to stand out from the crowd to attract clients and [...]
10 Tips for Marketing Your Sports, Fitness or Gym Franchise
If you’re thinking about starting your own fitness franchise, you’ll be interested to know the creative ways that you can market [...]
Top 6 Valentine’s Day Promotions on the Point Franchise Network
With Valentine’s Day soon approaching, we thought it would be fun to look at the top promotions from the franchises on our network. In doing [...]
Franchising 101: 6 Tips for Building Customer Loyalty Through Marketing
In this article we’ll look at the value of building customer loyalty for your franchise business and some useful tools to keep [...]
The differences between B2B and B2C marketing
While you might think that the processes involved in business-to-business and business-to-consumer marketing should be fairly similar, there [...]
Why you need a PR strategy for your business
Ask any business owner about the importance of having a robust business plan in place, and they'll tell you that it's essential to the success [...]
Developing an effective franchise marketing plan
Perhaps you’re a high-flying franchisor with plenty of industry experience. Or maybe you’re a new franchisee, having signed the contract, [...]
How to promote your business
As a franchisor, creating consistent and dependable techniques to attract franchisees is crucial to your success. But enticing quality and [...]
How to use social media for your business
64 percent of the UK population have got an active social media account. Whether you’re fanatical about Facebook, inspired by Instagram or [...]
How to create a business blog
If you’re a franchisee, you’ve probably heard of content marketing, but maybe you feel like you haven’t got the time, experience or knowledge [...]
Brand awareness: How do you build it?
If you're looking to build brand awareness, there are a few different things you need to be doing. Here, we look at how you can develop your [...]
3 reasons why you are not on the first page on Google
No matter what products and services they sell, every company shares a common goal: gaining as much brand awareness as possible. Do you have [...]
A Guide to Building Customer Loyalty
No business, whatever size they are or industry they're in, can afford to ignore the issue of customer loyalty. If a franchise isn't [...]
Tips on Starting an Instagram Business Profile
As a social media platform with over 800 million active users, Instagram has the potential to boost brand recognition for any business. The [...]
How to Promote Your Franchise Using Social Media
Social media is quickly becoming one of the most critical aspects of digital marketing. Consumers are choosing to migrate from traditional [...]