Latest Marketing and Communications articles

5 Tips for Marketing Your Florist Franchise

5 Tips for Marketing Your Florist Franchise

If you’re interested in starting your own florist franchise, you need to know that you have the tools to succeed. The tools to grow and [...]

6 Tips for Marketing Your Healthcare Franchise

6 Tips for Marketing Your Healthcare Franchise

How you market your healthcare franchise can make all the difference between running a successful business and running a failing business. [...]

7 Tips for Marketing Your Gardening Franchise

7 Tips for Marketing Your Gardening Franchise

When starting your own gardening franchise, getting a targeted marketing campaign up-and-running can be the difference between your business [...]

8 Tips for Marketing Your Restaurant Franchise

8 Tips for Marketing Your Restaurant Franchise

When starting your own restaurant franchise, marketing will be a huge contributing factor to your success. Creating a solid marketing and [...]

Marketing Your Franchise: How to Advertise Your Business Like a Pro

Marketing Your Franchise: How to Advertise Your Business Like a Pro

Franchising can be exciting, rewarding and profitable. But it isn’t always easy, and the competition can be tough. To stand out and find [...]

The Importance of Exceptional Customer Service in Franchising

The Importance of Exceptional Customer Service in Franchising

Franchising is a competitive industry, and exceptional customer service is key. Getting it right every time isn’t easy, but with effort [...]

Business Basics: Tips for Becoming a Marketing Pro

Business Basics: Tips for Becoming a Marketing Pro

Marketing can make or break your franchise. In a fast-paced world, with competition increasing everyday, learning how to market your business [...]

A Quick Look at the UK’s Most Creative Post-Lockdown Marketing Campaigns

A Quick Look at the UK’s Most Creative Post-Lockdown Marketing Campaigns

With the country slowly reopening, it’s time for businesses to craft the perfect post-lockdown advertising campaigns. Creative, engaging [...]

Franchising 101: 10 Ideas for Generating Multiple Revenue Streams for Your Franchise

Franchising 101: 10 Ideas for Generating Multiple Revenue Streams for Your Franchise

Knowing how to generate multiple revenue streams can help you a lot when it comes to growing your business. Most entrepreneurs who have [...]

The Best Ways to Build Customer Loyalty Around Your Franchise

The Best Ways to Build Customer Loyalty Around Your Franchise

Taking steps to build customer loyalty is an essential process for most franchise businesses; it helps attract customers and encourages them [...]

Marketing Your Franchise: The Biggest Franchise Marketing Mistakes to Avoid

Marketing Your Franchise: The Biggest Franchise Marketing Mistakes to Avoid

Everyone makes mistakes - even the CEOs of huge franchise brands. But by educating ourselves on the blunders other people have suffered [...]

Marketing Your Franchise: How to Write a Press Release

Marketing Your Franchise: How to Write a Press Release

If you want to advertise your franchise business, writing a press release is a great step to take. Although it may seem complicated and [...]

Marketing Your Franchise: How to Create Engaging Video Content

Marketing Your Franchise: How to Create Engaging Video Content

Knowing how to create engaging video content is becoming more and more important for business owners as time goes on. Consumers are [...]

Marketing Your Franchise: Identifying the Right Social Media Channels to Promote Your...

Marketing Your Franchise: Identifying the Right Social Media Channels to Promote Your...

Social media presents a huge opportunity when it comes to marketing your franchise. From paid advertising to Pinterest pins, there are plenty [...]

Marketing Your Franchise: 6 Tips for Building an Effective Website for your Business

Marketing Your Franchise: 6 Tips for Building an Effective Website for your Business

Building an effective website for your business can be a bit of a minefield. There’s the technical side to think about, as well as the [...]

Marketing Your Franchise: How to Create Compelling Written Content

Marketing Your Franchise: How to Create Compelling Written Content

Articles, blog posts and case studies can go a long way when it comes to marketing your franchise. But crafting a well-written and engaging [...]

Marketing Your Franchise: What is Public Relations (PR)?

Marketing Your Franchise: What is Public Relations (PR)?

PR is one of those terms we hear a lot in a business context, but many people aren’t 100 percent sure what it actually means. So, [...]

Marketing Your Franchise: How to Write a Great Blog Post

Marketing Your Franchise: How to Write a Great Blog Post

Thinking about marketing your franchise? Blogs and news pieces are a great way to grab people’s attention. You don’t have to be a [...]

8 Reasons Why Blogging is a Great Way to Promote Your Franchise

8 Reasons Why Blogging is a Great Way to Promote Your Franchise

Investigating blogging as a marketing tool? If so, we believe you’re on the right track. Starting a blog - and maintaining it - is a [...]

New Year’s Resolutions: Make a Goal to Double Your Business Revenue

New Year’s Resolutions: Make a Goal to Double Your Business Revenue

If you’ve set a target to boost your profits in the New Year, you’re not alone. Come January, the thoughts of business owners [...]

12 Tips for Marketing Your Landscaping Franchise

12 Tips for Marketing Your Landscaping Franchise

Joining a landscaping franchise is a great way to earn money whilst getting out and about and keeping fit. But how can you make sure people [...]

Key Takeaways: What the 2020 Holiday Adverts Can Teach Us

Key Takeaways: What the 2020 Holiday Adverts Can Teach Us

Love them or hate them, holiday adverts are dominating our screens at the moment. As businesses compete to come up with creative Christmas [...]

Franchise Perspectives: Why the 2020 Holiday Season Could Actually Be Good for Your...

Franchise Perspectives: Why the 2020 Holiday Season Could Actually Be Good for Your...

Lots of business owners are wondering how to navigate the 2020 holiday season. The Covid-19 pandemic has brought many challenges throughout [...]

Holiday 2020: Franchises Across the UK Ring in the Holidays with Effective Seasonal...

Holiday 2020: Franchises Across the UK Ring in the Holidays with Effective Seasonal...

It’s that time of the year again. The John Lewis advert is on our television screens and we’re all thinking about how we’re [...]

6 Reasons Why Holiday 2020 Won't Be Like Any Other

6 Reasons Why Holiday 2020 Won't Be Like Any Other

F With so many changes on the cards for the holiday 2020 period, start-ups and huge corporations alike are busy making adaptations to the way [...]

Top 6 Marketing Strategies for Promoting an Estate Agency Franchise

Top 6 Marketing Strategies for Promoting an Estate Agency Franchise

Investing in an estate agency franchise is a pretty safe bet. With so many people looking to rent, buy and sell, you can make a good income by [...]

How to Use Market Research to Improve and Grow Your Franchise

How to Use Market Research to Improve and Grow Your Franchise

You’ve set out a list of market research questions and you’ve collected the results ‒ what next? Now it’s time for the [...]

How to Build Your Professional Reputation as a Franchise

How to Build Your Professional Reputation as a Franchise

As a business owner, your professional reputation is one of your biggest assets. It can help you win new business, bring in the best talent [...]

10 Foolproof Ways to Scale a Business

10 Foolproof Ways to Scale a Business

You’ve overcome the initial franchising or independent business hurdles in the setting-up stage and you’re now looking to scale your business. [...]

7 Tips for Marketing Your Milkshake Franchise

7 Tips for Marketing Your Milkshake Franchise

Lots of investors are starting to see potential in milkshake franchise opportunities. If this is you, consider implementing some of our top [...]