EasyGym Franchise – Open a Gym Franchise
The fitness sector is filled to the brim with franchise opportunities. However, few businesses can match the appeal of the EasyGroup brand. Here, we take a look at its relatively recent expansion into the fitness sector and examine why EasyGym is one of the hottest franchises on the market.
Easy Gym Franchise Opportunity in the UK
EasyGym is a part of the renowned EasyGroup brand, which also includes businesses such as EasyJet, EasyHotel and EasyBus. The group is based upon a ‘no frills’ philosophy that aims to offer low-cost services to a large customer group. The brand is popular across Europe, but is particularly eminent in the UK, where 98 percent of consumers can identify it.
The EasyGym division of the group currently boasts 100,000 active members and six gyms in the UK. A seventh is soon to be launched in Park Royal, London. The business was founded in 2011, when two branches in Slough and Wood Green were launched. The franchise's flagship gym is now situated on Oxford Street in Central London, and the franchise management team have expressed their intention to expand the business across the globe. Its CEO, Paul Lorimer-Wing, has said that he intends to reach 10 countries by 2020.
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In recent years, the fitness industry has seen significant growth, as more and more people join gyms and fitness clubs. As of 2018, just under 10 million Brits have gym memberships – that’s approximately one in seven people. The market is estimated to value just under £5 billion and comprises over 7,000 gyms (2018 State of the UK Fitness Industry Report).
EasyGym distinguishes itself from its competitors by offering customers a quick and easy gym experience; one in which they can use high-quality equipment and facilities for an affordable price. This is made possible by a clever combination of marketing and innovative technologies.
Also, depending on the size of the gym, many offer a variety of different services; for example, while some gyms emphasise their cardio-vascular equipment, others prefer to build a large free weights area. They also offer different classes, such as PACK45 and spinning classes, to those who enjoy working out in large groups or under expert supervision.
Finally, EasyGym franchises also attract potential members by offering membership offers and, if they change their mind, members can cancel it at any time, as there is no membership contract.
EasyGym Franchise Costs
To become an EasyGym franchisee, you'll need to make a minimum investment of £300,000. It may be possible to borrow a large portion of this from a third-party lender, as EasyGym is a reputable brand with a successful business model, a great deal of experience in franchising and a clear vision for the future. Bear in mind that to get financing, you'll need to develop a strong business plan.
Franchisees can expect to break even in their first month and see their entire investment returned within three years. Compared to many gym franchises, EasyGym offers far greater security and a quicker path to profitability.
What do franchisees get in return?
Once you’ve invested in an EasyGym, you can use the business’ name and branding, and benefit from an extensive franchise package that's designed to help you succeed. Support and guidance are offered from the very beginning, as EasyGym’s franchising team plays a significant role in helping you find the perfect location. EasyGyms should have between 10,000 square feet and 20,000 square feet of space, but the franchisor will help you find a location that is suited to your budgetary requirements. Then, they’ll advise on furnishings and installing the latest gear.
One of the best things about an EasyGym franchise is that it is managed through a centralised digital system. All franchisees can access a cloud-based platform that ensures the smooth running of day-to-day operations. The franchise also offers 24/7 franchisee support and is always on hand to help.
In terms of ongoing support, the EasyGym franchising team offers an extensive support package that includes guidance on topics as diverse as business planning, sales, marketing, recruitment and staffing. This means you're never left on your own while you attempt to expand your franchise unit.
What kind of franchisee is EasyGym looking for?
EasyGym isn't necessarily looking for franchisees with previous experience in the fitness, health and wellbeing sectors, as franchisees handle operations, rather than personally providing fitness services to customers. Therefore, while a passion for fitness is useful, the role of franchisee is mostly managerial and therefore requires management and leadership skills.
To excel in the role, franchisees will need to be excellent communicators with the ability to manage and motivate a small team, and the drive to succeed in a competitive industry. In terms of experience, all EasyGym franchisees must have a good understanding of basic financial practices and be comfortable with modern business management initiatives.
Succeeding with EasyGym
If you’re looking for a fitness franchise with high levels of brand awareness and franchisee support, EasyGym is a fantastic choice. EasyGroup’s emergence into the fitness sector has proven successful; the fact that 40 percent of all EasyGym members have never used a gym before demonstrates just how influential the EasyGroup brand is.
Fortunately, the brand is backed up by an excellent product. EasyGym offers customers a unique opportunity to utilise a gym equipped with high-quality equipment for a low monthly fee. While many gyms are struggling to attract new members due to their high fees, EasyGym has a bright future ahead. So, if you’re hoping to start a business in the fitness sector, now is the time to take advantage of EasyGym’s franchising opportunity and become a franchisee.
Alternative Franchise Investments
If EasyGym isn’t quite right for you, there are plenty of other gym franchises you could partner with instead. Let’s take a look at some of the best ones.
This is a franchise that believes it offers something different to the conventional gym. All members receive their own coach, a unique fitness programme and a “digitally connected experience” through the Fitness Space app, all of which should enable members to achieve their goals quicker than they otherwise would.
Aside from fitness sessions, this franchise also offers group training programmes, yoga classes and fitness camps to encourage participants to reach their health targets. Members should feel confident that they are in capable hands when they walk through the doors of a Fitness Space gym, as it was founded by Tim Benjamin, a former Olympic and World Championship finalist.
To open your own Fitness Space gym and help your local community ‘get fit quick’, you’ll need to make a minimum investment of £75,000 and a total investment of £245,000, which includes a franchise fee of £24,950. You will also need to find a premises of between 2,000 and 4,000 square feet, but you will be supported in the site selection process by the Fitness Space franchising team.
You can also expect guidance with lease negotiation, business and financial planning and securing funding. When you’ve made your investment, you will gain access to the business’ bespoke CRM system, smartphone app, hotline and intranet forum, which you can turn to when you need extra support. Before you launch your franchise unit, you’ll get the chance to attend an intensive, one-week training scheme. Once your business is up and running, Fitness Space’s franchising team will carry out quarterly check-ups to ensure that it is operating as efficiently as possible.
This franchise focuses on helping members lose weight and enjoy a higher quality of life. In 2009, LighterLife became a full member of the British Franchise Association (BFA) and it now offers its franchise package for a total investment of £4,500.
According to the NHS, more than one in four people in the UK are classified as obese, and LighterLife aims to support this segment of the population to reduce their weight safely and responsibly. It does this by assigning members professional mentors to select the right weight plan for them, set achievable weight goals and guide them throughout their weight-loss journey.
If you join LighterLife, you’ll be given all the tools to succeed in business. You will be able to refer to a pool of experts, from qualified scientists and nutritionists to IT professionals with decades of industry experience. You will also be invited to participate in regular coaching sessions and webinars.
When you launch a LighterLife business, you can manage it around your existing commitments, choosing how many hours you work and when you work them. This philosophy of flexibility continues in the franchise’s training scheme; ‘The Hub’ is LighterLife’s training portal, which franchisees can access at any time of the day or night to complete their training at their own pace.
Alice Tuffery, Point Franchise ©
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