EasyGym Franchise – Open a Gym Franchise
The fitness sector is filled to the brim with franchise opportunities. However, few businesses can match the big-name appeal of the EasyGroup brand. Here, we take a look at their relatively recent expansion into the fitness sector and examine why EasyGym is one of the hottest franchise properties on the market.
Easy gym franchise opportunity in the UK
EasyGym is a part of the renowned EasyGroup brand, which also includes business such as EasyJet, EasyHotel, and EasyBus. The group is based upon a ‘no frills’ philosophy that aims to offer low-cost services to a large audience. Its brand is widely recognised across the UK – with 98% of UK consumers being able to identify the brand – and it's just as popular across Europe.
Currently, EasyGym boasts 100,000 active members in the UK and has 16 gyms across the country, with a new Park Royal branch soon to open in London. The business was founded in 2011 when two branches in Slough and Wood Green were launched. The franchise's flagship gym is now situated on Oxford Street in Central London, and the franchise management team have expressed their intention to take the business global. CEO Paul Lorimer-Wing has been quoted as aiming to expand to 10 countries by 2020.
In recent years, the fitness industry has gone from strength to strength. More people than ever are joining gyms and fitness clubs and market penetration has reached 14.9%. That means that approximately one in seven people in the UK now have a gym membership. The total market value of the industry is estimated to be an incredible £4.4 billion, and EasyGym is well positioned to capitalise on gaps in this booming market.
One of the key ways in which EasyGym distinguishes itself from the competition is by offering its customers a quick and easy gym experience that's both affordable and benefits from high-quality equipment and facilities. This is achieved via a clever combination of automation, marketing, and innovative technology.
EasyGym franchise costs
EasyGym franchisees provide a wide range of fitness-related services to their customers. Depending on how large the business premises is, franchisees can opt to focus on several different areas. While some gyms emphasise their cardio-vascular equipment, others prefer to build a large free-weights area. Gyms can range in size from 10,000 sq. ft to 20,000 sq. ft, and the franchise will help find the ideal location based on your budgetary requirements.
EasyGym offers different classes to those who enjoy working out in large groups or under expert direction. These include PACK45 and spinning classes, amongst others. EasyGym franchises also attract custom by offering various membership offers. This is complemented by the fact that there is no membership contract, and customers are free to cancel their membership at any time.
What level of investment is required?
To become an EasyGym franchisee, you'll need to raise a minimum investment of £300,000. It may be possible to borrow a large portion of this from a third party lender, as EasyGym is a reputable brand, with a successful business model, a great deal of experience in franchising, and a clear vision for the future. To do this, you'll need to develop and draft a strong business plan.
Franchisees can expect to break even in their first month and see their entire investment returned within three years. Compared with the vast majority of gym franchises, EasyGym offers far greater security and a quicker path to profitability.
What do franchisees get in return?
Besides being able to operate under the EasyGym name and utilise its branding, franchisees benefit from an extensive franchise package that's designed to help you succeed. Support and guidance are offered from the very beginning, as EasyGym play a significant role in helping you find the perfect location, then advise on equipping and fitting it with the latest gear.
One of the most significant advantages of the EasyGym franchise model is its use of a centralised digital system. All operations are run from a cloud-based platform that every franchisee has access to and uses to ensure the smooth running of day to day operations. The franchise also offers 24/7 franchisee support and are always on hand to help.
In terms of ongoing support, the EasyGym franchisor team offer an extensive support package that includes guidance on topics as diverse as business planning, sales, marketing, recruitment, and staffing, amongst other things. This ensures that you're never alone as you attempt to grow and expand your new franchise unit.
What kind of franchisee is EasyGym looking for?
EasyGym isn't necessarily looking for a franchisee with previous experience in the fitness, health, and wellbeing sectors. While a passion for fitness often proves a useful motivation, the role of franchisee is mostly managerial. This means that franchisees handle day to day operations, rather than personally providing fitness services to customers.
To excel in the role, franchisees will need excellent communication skills, an ability to manage and motivate a small team of individuals, and the determination and drive required to succeed in a competitive industry. All EasyGym franchisees need to have developed a good understanding of basic financial practices and be comfortable with modern business management ideas.
If you’re looking for a fitness franchise with incredible reach and unbeatable levels of brand awareness, EasyGym is the best possible choice. No business boasts as recognisable an image as the EasyGroup, and its application to the fitness sector has proven undeniably successful. The fact that 40% of all EasyGym members have never used a gym before demonstrates just how influential the EasyGroup brand is.
Fortunately, the brand is also backed up by an excellent product. EasyGym offers customers a unique opportunity to utilise a fully equipped, high-quality gym for a surprisingly low monthly fee. Whereas many gyms are struggling to attract new members due to their high fees, EasyGym suffers from no such problem. With a bright future ahead, now is the time to jump on board the EasyGym experience and become a franchisee.
The Editorial Team, Point Franchise ©
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