Build-A-Bear now sells Avengers heroes

Build-A-Bear customers can get their hands on fluffy friends from the Marvel saga.

The Build-A-Bear workshop has welcomed three new arrivals to its bespoke teddy bear offering. Three heroes from the Marvel empire have joined the line up of cuddly toys. Customers can now choose to get an Iron Spider, Iron Man or Teen Groot from Avengers: Infinity War, but in a cuddly, cute form.

While the Iron Spider and Teen Groot bears come already in their Marvel outfits, the Iron Man is a costume to add to your favourite bear.

Anyone dreaming of owning their own huggable Marvel character will have to pay $28 to do so, or you pay $16 to add the Iron Man costume.

These aren’t the first Marvel Cinematic Universe characters to get a fluffy overhaul by Build-A-Bear. Thor, Hulk, Spider-Man and Black Panther are already available, and have proven extremely popular, hence the new additions.

In fact, Iron Man and Groot have been previously available as Mega Minis. These miniature toys have been replaced by the full-sized versions, but this is the first time the metallic Iron Spider will be available.

These characters join a wide range of others from huge film empires, including bears from Star Wars, Beauty and the Beast, My Little Pony and Wonder Woman.

Not only will customers be able to get their favourite Marvel character in teddy bear form, they’ll also be able to customise it with built-in sounds and scents. Plus, they can enjoy the experience of stuffing their toy themselves and trying it with different costumes.

Build-A-Bear has been creating stuffed toys for children for more than 20 years since it first opened in 1997. It has created over 160 million furry friends around the world. The company has more than 400 stores worldwide, a number of which are independently owned franchises. There are franchised stores in Europe, Australia Asia, Africa, Mexico and the Middle East.