Anytime Fitness’ My Healthier Place Campaign

Anytime Fitness rewards ‘Real People, Real Heroes’ in the grand finals of its ‘My Healthier Place’ campaign.

Saturday 25th August marked the grand finals of Anytime Fitness’ ‘My Healthier Place’ campaign. The month of August saw pop-up classes and competitions take place in the Philippines for those looking for a healthy lifestyle. Three major events took place nationwide and a selection of special classes and demos were hosted by fitness franchise instructors.

The ‘Real People and Real Heroes’ of the “My Healthier Place” campaign served as a timely reminder that fitness takes many different shapes and sizes. There was a ‘Search for the Next Digital Ambassador’, an online contest that was open to everyone who was willing to participate, and won by June Yap, who was the contestant with the most likes on his Facebook post plus the highest score awarded by the panel of Anytime Fitness judges.

Also crowned that night were the team from Anytime Fitness Ecoland who won ‘The Battle of the Purple Warriors’ which saw five qualifying teams, made up of Anytime Fitness’ best and most loyal members and coaches, battle it out in an exciting series of obstacles.

Anytime Fitness, with its trademark purple gym, has grown exponentially since it started in 2002, with more than 4,000 gyms worldwide in a span of 30 countries and over 70 operational branches in the Philippines alone. Anytime Fitness Asia’s CEO and Master Franchisee Maurice Levine, credits its meteoric rise to becoming the No. 1 gym franchise in Asia to having a very strong system.

“It’s all about having franchisees that we empower to be able to operate profitably and successfully throughout the region (…) We started franchising in February 2014 and fast forward to today, throughout all of Asia we have over 500 gyms sold, which is unprecedented.”